We set the timer and snuggle in with our favorite new bands in the Impound’s version of speed dating with a killer-diller soundtrack.
San Francisco’s The New Up infuse the term “modern rock” with visceral presence, moving it many yards away from just another corporate record label sub-division header and pointing it arrow straight towards the horizon.
The hustle & bustle of contemporary life jostles inside their music. One feels the rush of things, the creeping cynicism of the now struggling with hard-won faith in things larger and more truth-packed than what we see with today’s eyes. There’s more than a little of the zeitgeist tapping character one encounters in Radiohead and Muse to The New Up, though this S.F. quintet oozes more raw sensuality than either of these forebears, merging classic rock’s wide-legged strut to contemporary sharpness.
While still primarily known out west, the band has toured nationally several times, building a budding DIY network around the U.S. with likeminded young bands, exhibiting an active engagement with all aspects of what it takes to get a new group in front of fresh ears. With The New Up there’s always multiple hands reaching out, seeking connections, even as they keenly pinpoint all the fractures out there.
In terms of pure musicianship and forthright charm, it’s hard to beat ES Pitcher (vocals, guitar), Noah Reid (guitar, vocals), Hawk West (flute and automation), Dain Dizazzo (bass) and Drew Bertrand (drums), who collectively ooze cool whilst attacking their songs with a pleasant possession, their craft a cause they pursue with knowing grins and irrepressible energy.
While last year’s Gold album showed the band moving into ever-more mature territory, the feeling with this bunch is there’s still way, way more to come. It’s for this reason and many others that Dirty Impound asked The New Up to play at our one-year anniversary party at the Boom Boom Room this Saturday, June 4th. We snagged lead singer ES Pitcher for a brief chat before the show.